Key Components of Google Ads

1. Campaign Types

Google Ads offers different campaign types based on business goals:

• Search Ads – Text ads appearing on Google search results
• Display Ads – Visual banner ads on websites and apps
• Video Ads – Ads appearing on YouTube videos
• Shopping Ads – Product ads for e-commerce businesses
• App Ads – Promotions for mobile apps on Google Play & other platforms

2 Pay-Per-Click (PPC) Model

• Advertisers only pay when users click on their ads.

3 Targeting Options

• Keywords: Show ads based on search terms.
• Demographics: Target by age, gender, location, etc.
• Interests & Behavior: Reach users based on their online activities.

4 Bidding Strategies

• Manual Bidding: Set max CPC (Cost Per Click) yourself.
• Automated Bidding: Google optimizes for conversions.

5  Performance Tracking

• Google Ads provides detailed reports on clicks, conversions, cost-per-click (CPC), return on ad spend (ROAS), etc.